Testing consumer appetites, likes and needs

Holly Mackay: Researcher

The pace of change is accelerating and even stuffy old finance is not immune to the opportunities and pain points created by better tech and higher customer expectations. 

Through digital disruption, a growing need for advice, and the growth of online investment services, the realm of the possible is shifting, and if businesses don’t keep up they risk being left behind. 

Boring Money’s research blends quantitative and qualitative insights and are valued by the industry to help them keep up to speed with change.

Holly Mackay: Researcher

The pace of change is accelerating and even stuffy old finance is not immune to the opportunities and pain points created by better tech and higher customer expectations. 

Through digital disruption, a growing need for advice, and the growth of online investment services, the realm of the possible is shifting, and if businesses don’t keep up they risk being left behind. 

Boring Money’s research blends quantitative and qualitative insights and are valued by the industry to help them keep up to speed with change.

"The quality of output you get from the plethora of consultancies in financial services nowadays is so varied to the point of being worthless. This makes your piece really stand out and I would certainly not hesitate to recommend anyone to you for this type of work in the future."
Anthony Morrow
CEO, evestor

Investment industry research reports

Fifty Shades of Advice

How can the  industry move beyond the binary choices of DIY or fully-serviced advice?

Online Investing Report

Size the UK market and understand consumer relationships with investing and pensions.

Ethical Investing Report

Understand consumer knowledge,  attitudes and behaviours in this growing sector.

Independent adviser to your board

Engage Holly to provide an informed, constructive, honest opinion to your board.

Financial services can be an echo chamber, so Holly’s unique position between consumers and professionals can give you the external objectivity you may not know you need.

Whether your brand is beige or brilliant, Holly will share a customer-centric view backed up with hard evidence.

A taster of the brands Holly and Boring Money work with

Contact

To get Holly's help with research please email

holly@boringmoney.co.uk