Holly has worked in finance since 1999. She is a financial expert, a commentator on investment markets and the Founder and MD of independent consumer financial website, Boring Money. She passionately believes that we can explain things better, and that investments shouldn’t just be for “The Old Boys.”
Holly read Modern Languages at Oxford, specialising in Medieval French which obviously made her immediately highly employable. She went backpacking in Australia, worked in TV for a while and then decided that TV was boring but the stock market was awesomely interesting.
She held senior roles at Merrill Lynch, Aviva and Santander before setting up her first business, The Platforum, in 2008. She sold the business to Centaur Media and left in 2014, launching Boring Money in July 2015.
She likes translating financial gobbledygook into ‘real speak’ and trying to help people without PhDs in finance to make sensible decisions with minimum pain. Holly is a regular media commentator and has appeared on or contributed to the BBC, The Times, The Telegraph and The Mail on Sunday. She is living proof that you can be in Set 4 for Maths when you’re 13 and still get your head around investments.
“I really believe that investments can help many people put their money to better use and create some decent returns. But the old guard make it so confusing and so boring that most people are sticking their heads in the sand. I want to make finance more accessible. I want to name and shame the dodgy. And I want to help give people the confidence to trust their money to the good guys who are doing it well. If we all just leave it in our current accounts, there’s only one winner…….and that is not you and it’s not me!”
Off her soapbox, she is a Mum to 2 young kids and a fussy cat called Mog, has a thing for red shoes, is a happy and bad surfer and has a passion for India. She cheerfully eats sugar, drinks coffee and likes wine.
When rates are this low, you have to move up the risk scale. Holly explains all to The Sunday Times
Holly founded Boring Money in July 2015. She’s a big believer that money is only interesting when it’s relevant. And that it’s all about what stage of our life we’re at. She has created campaigns for Tired Parents, Ladies Losing Out, Sandwich Men and Everyday Entrepreneurs.
Ladies Losing Out was particularly satisfying to work on. The campaign tackles the fact that fewer women than men touch the stock market. When it comes to investments, female engagement and confidence falls off a cliff. The campaign tackles the 3 core issues of retirement income, private pensions and stocks and shares ISAs. Using short punchy videos which feature our seven special “real-life women” and backing these up with concise Guides which set out the facts and figures, the campaign aims to help women make some smart, long-term decisions about their savings with minimum fuss (and yawns!)
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